KWIK BRAIN
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June 15, 2020
"You change best by feeling good."
BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world.
BJ is the author of a seminal book, Persuasive Technology, about how computers can be designed to influence attitudes and behaviors, that inspired an annual global conference on the topic. Fortune Magazine named BJ a "New Guru You Should Know" for his insights about mobile and social networks. In his New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything, readers discover the landmark Tiny Habits method that has helped thousands of people build their ideal lives. BJ lives in Northern California and Maui.