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How to Develop Long-Term Thinking & Leverage Existing Systems with Seth Godin

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages.

His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing. His new book, This is Strategy, is an essential guide to thinking strategically in a complex, ever-changing world.

He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.


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How do you develop a winning strategy that will help you achieve results with lasting impact?

In today’s changing world, it can often feel like you’re spinning your wheels when it comes to trying to figure out what process will effectively help you reach your goals. Systems can be outdated, or worse, they rely on quick fix approaches that embrace short-term thinking. The key to success is identifying what the right steps are with the right reasons for doing them.

I’m excited to welcome Seth Godin to the show today. Seth is a visionary in the world of marketing and strategic thinking who has revolutionized the way millions of people around the world think about work. He’s the former VP of Direct Marketing at Yahoo!, and founder of both the altMBA and the pioneering startup Yoyodyne. Seth is the author of more than twenty international bestselling books, and he’s here to discuss his latest, This Is Strategy: Make Better Plans.

A strategy starts by understanding what change you want to make and identifying the indicators that will tell you if you’re on the right path. But more importantly, you have to be confident and calm enough to embrace the small changes that will lead to the systemic shifts you’re seeking to make. Listen in as Seth shares his approach in strategic thinking that will challenge you to think bigger, act bolder, and truly prioritize the things that matter.

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"It doesn’t matter how good you are and how fast you’re going, if you’re going in the wrong direction."

Seth Godin

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**This week’s show notes are taken from the video — enjoy!**

  • This is how Seth defines strategy and systems. [2:53]
  • Strategy is different from a plan. Here’s why. [4:41]
  • Throughout history, businesses have misunderstood this. [5:51]
  • You have to start with this to grow effectively. [8:49]
  • Where do systems fit into strategy? Seth explains. [12:22]
  • Big problems demand this. [15:11]
  • What is a false proxy? This is why it matters. [17:13]
  • It’s important you learn to deal with this. [21:07]
  • You might have fear and self-doubt. This is why that’s okay. [22:50]
  • It can be hard to make bold risk. Seth offers this advice. [25:53]
  • If you’re struggling with clarifying your values in the face of ambition, try this. [27:56]
  • This is how you can assess if your current strategy is no longer effective. [29:22]
  • Sometimes you don’t need big solutions to big problems. This is what that means. [30:25]
  • There might be systems impacting your work or life. Here’s how you can identify them. [31:37]
  • This is why Seth wrote his new book. [32:49]
  • Take a screenshot, tag us (@jimkwik & @sethgodin), and share your biggest takeaway from this episode.
  • If you want to connect with Seth, visit his website, here.
  • Don’t forget to grab a copy of Seth’s book, here.

 

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