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How to Shift Perspective and Create Change that Lasts

My name is Jim Kwik, the founder of Kwik Brain Universe, author of the best-selling book LIMITLESS and host of the #1 brain performance podcast, Kwik Brain. I am a world leading expert in speed-reading, memory improvement, brain performance, and accelerated learning. After a childhood brain injury left me learning-challenged, I made it my life’s mission to create strategies to dramatically enhance mental performance. Once I was able to turn my own learning challenges around, I dedicated my life to helping people like you unleash your true genius and brainpower to learn anything faster and live a life of greater power, productivity, and purpose.

Jim Kwik Podcast

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How do you create change that lasts?

The average person has around 60,000 thoughts every day. The problem is up to 95% of those thoughts are the same ones you’ve already had. If you want different results, you need a new behavior. And to get a new behavior, you have to start by developing new capacities, capabilities, and beliefs.

This topic is one I get questioned about a lot in our Kwik Brain Universe, and I’m excited to break down the core components that go into generating change that lasts a lifetime.

Change is hard. And it can be difficult to get out of your own way. But you can take the first step by shifting your perspective, your surroundings, and the things you’re exposed to. If you want to stop relying on hoping you can change and cultivate the confidence that you will change, this episode is for you.

***If you’re inspired, I want to invite you to join me in my brand NEW 10-day course, specifically designed to boost your productivity. I know it sounds too good to be true, but I give you step-by-step guides using the accelerated learning model to help you get more done and achieve your goals. Visit http://kwikbrain.com/productivity to join me today. Use code PODCAST15 for an exclusive discount as a thank you for being a loyal listener.***

To learn more about your brain type and how to use this knowledge to create lasting change, visit kwikbrain.com/animal-quiz, and take the quiz today.


"If you want something you’ve never had, you have to do something you’ve never done."

Jim Kwik

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  • This is the essence of neuroplasticity and neurogenesis—growing new brain cells. [2:19]
  • If you’re looking for a place to start, try these three things. [3:12]
  • This is the first key to creating lasting change. [4:48]
  • The second and third key help you develop a strategy for change and the strength to see it through. [6:29]
  • If you do this, life gets hard. Do this instead. [7:11]
  • You develop grit and fortitude by doing this consistently. [8:18]
  • Go one step further by taking advantage of this fourth key. [8:36]
  • When you give 100% to this process, you will become a master of change. [9:44]
  • To learn more, be sure to buy a copy of my book Limitless, here.


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