Tom Bilyeu is a serial entrepreneur, thought leader and founder of Quest Nutrition – a billion-dollar company predicated not on money, but rather on creating value for people. The company mission was to end metabolic disease – one of two pandemics facing the planet. After exiting Quest and generating extraordinary personal wealth, Bilyeu turned his attention to the other pandemic facing society – the poverty of poor mindset. To solve the mindset problem at scale and help hundreds of millions of people adopt an empowering mindset he has co-founded the media studio, Impact Theory with his business partner and wife, Lisa Bilyeu. Their aim is to influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content – content that empowers people.