Joe De Sena is the founder and CEO of Spartan and the New York Times bestselling author of “Spartan Up”, “Spartan Fit,” and his recently released book, “The Spartan Way.” As a popular keynote speaker, De Sena has parlayed the teachings of his Spartan Principles into the SpartanX Leadership Forum, a series of events in which participants collaborate to solve challenges alongside business leaders while learning to overcome mental and physical obstacles. In addition to race events, the Spartan lifestyle that De Sena built encompasses all the tools one needs to transform their lives including partnerships with fitness brands such as Life Time, 24Hour Fitness and the DailyBurn; complementary training, nutrition plans, and content; television series on NBC and Facebook; forthcoming documentaries about the brand, sport and health; and an extensive line of apparel and licensed fitness gear and equipment.
JOE DE SENA