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Synesthesia: Experiencing Life Beyond 5 Senses with Jim Kwik

My name is Jim Kwik, the founder of Kwik Brain Universe, author of the best-selling book LIMITLESS and host of the #1 brain performance podcast, Kwik Brain. I am a world leading expert in speed-reading, memory improvement, brain performance, and accelerated learning. After a childhood brain injury left me learning-challenged, I made it my life’s mission to create strategies to dramatically enhance mental performance. Once I was able to turn my own learning challenges around, I dedicated my life to helping people like you unleash your true genius and brainpower to learn anything faster and live a life of greater power, productivity, and purpose.


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What is synesthesia?

Can you imagine a world where you can taste words, see numbers as colors, or hear sound as textures? This is how roughly 4% of the population experiences the world. And while we’ve known about this fascinating phenomenon for well over two hundred years, what exactly causes this unusual affliction still remains a mystery.

I’m excited to explore this topic with you today. Synesthesia is an intriguing neurological condition where the cognitive pathways of the senses become intertwined. That cross-sensory stimulation offers a unique glimpse into the inner workings of the brain.

Synesthesia is often associated with highly creative people in literature, music, and art. Their ability to experience the world differently allows for new and interesting ideas to emerge. Listen in as I talk about the different types of synesthesia, what the benefits of this phenomenon can be, and how you might put these insights to use.

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"While only 4% of the population experience synesthesia, it provides an intriguing glimpse into the incredible complexity of the brain."

Jim Kwik

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**This week’s show notes are taken from the video — enjoy!**

  • What is synesthesia? [1:18]
  • People with synesthesia use it to do this. [2:13]
  • Anyone can have or develop this ability; this might be why. [2:53]
  • Think you might have synesthesia? Here’s how to find out. [3:35]
  • There are many different forms of synesthesia. [4:17]
  • These are the most common ways synesthesia expresses itself. [5:58]
  • These are more less common ways it expresses itself. [6:24]
  • This is why many people with this ability have enhanced memory recall. [7:59]
  • People with synesthesia are often involved in the arts. This might be why. [8:54]
  • Synesthesia challenges our understanding of this. [9:30]
  • Take a screenshot, tag me (@jimkwik), and share your biggest takeaway from this episode.

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