BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world.
BJ is the author of a seminal book, Persuasive Technology, about how computers can be designed to influence attitudes and behaviors, that inspired an annual global conference on the topic. Fortune Magazine named BJ a “New Guru You Should Know” for his insights about mobile and social networks. In his New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything, readers discover the landmark Tiny Habits method that has helped thousands of people build their ideal lives. BJ lives in Northern California and Maui.
How can you use tiny habits to change your life?
Today we welcome back a very special guest, BJ Fogg—New York Times bestselling author of one of my favorite books, Tiny Habits. He was kind enough to endorse our framework—the Limitless model. BJ is a behavioral scientist, author, speaker, and behavior change expert.
In this episode, BJ gives us the formula for habit design and shares three hacks for habit change. He offers practical tips, grounded in behavioral science, to create the habits you’ve always wanted, and suggests that habit creation is best as a feel-good process.
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