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Argue Less: Assert Yourself by Framing Conversations with Jefferson Fisher

Jefferson Fisher s a trial lawyer, writer, and speaker whose work to help people communicate during life’s everyday arguments and conversations, with his practical videos and authentic presence, has gained millions of followers around the world, including celebrities and global leaders. 

He is a sought-after speaker on communication at Fortune 500 companies and governmental agencies, and hundreds of thousands of people subscribe to his actionable email newsletter and podcast. 

Fisher is a Texas board-certified personal injury attorney and the founder of Fisher Firm, where he helps people all over the United States connect to trusted legal services. He lives with his wife and two children near Beaumont, Texas.


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Have you ever walked away from a conversation thinking, why did that get so heated? Wishing you’d found the right words instead of freezing up or overreacting.

The truth is, the next argument you have doesn’t have to be an argument at all. 

In this episode, I’m joined by trial lawyer and bestselling author Jefferson Fisher, who has spent his career navigating high-stakes conversations where every word matters. Together, we break down simple but powerful strategies you can use to stay calm, confident, and clear—even in the heat of conflict. 

You’ll learn how a single word swap can transform an entire conversation, how to pause before reacting so you don’t get emotionally hijacked, and why confidence isn’t something you summon beforehand but something you earn by how you speak.

If you’ve ever wanted to argue less, influence more, and finally feel heard, this episode will give you the tools to make your next conversation the one that changes everything.

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Books mentioned

The Next Conversation: Argue Less, Talk More

Podcast episodes you want to listen to next

Become Memorable & Captivating in Every Conversation with Bill McGowan

Stop Feeling Misunderstood Through Effective Communication Skills with Charles Duhigg

How to Control Your Emotions & Benefit From the Negative Ones with Ethan Kross

Jefferson Fisher

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**This week’s show notes are taken from the video — enjoy!**

[3:25] Why your next conversation is always the most important one

[5:22] 2 biggest mistakes people make in conversations

[9:10] Decoding the real messages behind the words someone says (listening vs. hearing)

[11:58] Stop doing these 2 things immediately to improve your answers instantly 

[16:45] Strategies to control your nervous system, so that your emotions don’t hijack you

[20:36] This is how you initiate difficult conversations and carry them with grace

[25:05] The compliment sandwich is actually the insult sandwich (avoid it)

[29:10] How to make someone feel truly heard, even if you don’t agree with them

[35:10] How to assert yourself without feeling guilty (the role of confidence)

[40:14] If you only take away one thing from this conversation, this is it

[43:11] Jefferon’s learning list

Take a screenshot, tag us (@jimkwik & @jefferson_fisher) and share your biggest takeaway.

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