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James Swanwick: The Hidden Habit Hijacking Your Sleep and Memory

James Swanwick is an Australian-American entrepreneur, author, and former ESPN SportsCenter anchor who helps high achievers break free from alcohol. 

He founded Alcohol Free Lifestyle and programs like the 30 Day No Alcohol Challenge and Project 90, which have helped thousands of professionals quit without AA, rehab, or willpower. James is also the CEO of Swanwick Sleep and the author of CLEAR: The Only Neuroscience-Based Method for High Achievers to Quit Drinking Without Willpower, Rehab or AA. 

His work has been featured in Forbes, Psychology Today, and Fast Company, and on podcasts like The Genius Life and Bulletproof Radio. A University of Washington study reported a 98 percent reduction in drinking among participants following his method.

 


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What if one small decision is quietly draining your focus, dulling your memory, and wrecking your sleep?

In this conversation, Jim sits down with James Swanwick, former ESPN anchor turned brain health advocate and author of CLEAR, to unpack how alcohol changes your brain and what to do about it.

You’ll learn why even “just one drink a night” can deteriorate grey and white matter, how cultural conditioning keeps high performers stuck, and a simple identity and mindset shift that makes an alcohol-free life feel like freedom rather than deprivation.

James shares quick scripts for social pressure, easy ritual swaps that reduce cravings, a nutrition and supplement list that supports neurotransmitters, and a plan to experience more clarity, deeper sleep, and better decision making.

By the end, you’ll have a science-backed plan to protect your most valuable asset: your brain.

/ / / Ready to upgrade your brain? / / /

Choose your own adventure. Below are the best places to start:

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Take your first step by choosing one of the options above, and you will find everything you need to ignite your brilliant brain and unlock your exceptional life, allowing you to achieve and surpass all of your personal and professional goals.

James Swanwick

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**This week’s show notes are taken from the video. Enjoy!**

[00:00] The daily habit silently sabotaging your focus and memory

[02:05] Meet James Swanwick and the neuroscience of quitting alcohol

[03:43] How cultural conditioning tricks us into believing alcohol is normal

[05:30] What alcohol does to the brain

[09:16] Brain-boosting foods and supplements that reduce cravings

[15:54] Lasting change requires 4 simple decisions

Take a screenshot, tag us (@jimkwik & @jamesswanwick) and share your biggest takeaway.

Selected links from the episode:

Books mentioned
CLEAR: The Only Neuroscience-Based Method For High Achievers To Finally Break Free From Alcohol

Products mentioned
Mitopure: timeline.com/kwik

Supplements mentioned
Tyrosine, GABA, DPA, DLPA, Glutamine, Tryptophan, Omega-3s

Research papers mentioned
Associations between alcohol consumption and gray and white matter volumes in the UK Biobank” by Daviet et al. (2022)

 

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