BJ Fogg is a behavioral scientist and author with deep experience in innovation and teaching, who also runs a research lab at Stanford University.
BJ is the author of a seminal book, Persuasive Technology, about how computers can be designed to influence attitudes and behaviors, that inspired an annual global conference on the topic. Fortune Magazine named BJ a ‘New Guru You Should Know‘ for his insights about mobile and social networks.
BJ FOGG