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Sharpen Your Intuition for Confident Decisions with Hrund Gunnsteinsdóttir

Hrund Gunnsteinsdóttir is an Icelandic thought leader, author, award-winning serial entrepreneur. She is alo an Advisory Council member at Yale’s International Leadership Centre and has been recognised for her work as a World Economic Forum Young Global Leader and Cultural Leader and Yale World Fellow. She has qualifications from Yale, Harvard Kennedy School, the London School of Economics and Political Sciences, Oxford Said Business School and the University of Iceland.

Hrund brings a unique perspective to how we lead, live, innovate and make better choices in times of uncertainty, transition and noise. A firm believer that the change we now need in the world starts from within us, she draws on her experience having leading roles in the areas of development and post-conflict reconstruction with the UN in Europe and Asia, innovation, investments, sustainable and circular business transition, the arts and education. She was the first woman to chair Iceland’s largest public innovation fund, she was the managing director of Iceland’s sustainability centre Festa, programme director of UNIFEM in post-war Kosovo, and designed and directed Prisma, a diploma university program, recognised by the Nordic Council for best responding to 21st century work place challenges.


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What if the key to navigating uncertainty and making truly aligned decisions lies not just in logic, but in an ancient wisdom tradition?

I was fascinated to learn from Hrund Gunnsteinsdottir about ‘Innsæi: Heal, Revive and Reset with the Icelandic Art of Intuition’, which she beautifully describes as ‘the sea within.’ This isn’t about vague hunches; it’s an effective way to harness unconscious information for better choices and actions, especially when facing the unknown.

We delve into how you can cultivate this ‘inner compass’—learning to ‘see within’ to distinguish intuition from biases, and ‘see from the inside out’ to navigate life’s turbulence. Discover why your attention is the gateway to this power and how simple practices, like keeping an attention journal, can help you regain ownership of it. You’ll also understand the ‘two rhythms’ of knowing when to switch between analysis and intuition, transforming how you approach problems and become more prepared for the unexpected.

It’s about developing this innate skill, like a muscle, for long-term success and a deeper connection to your own inner genius.

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Hrund Gunnsteinsdóttir

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**This week’s show notes are taken from the video — enjoy!**

[3:00] Intuition as a form of intelligence

[7:00] Hrund’s personal journey following signs of intuition

[11:25] Taking back ownership and agency of your attention

[14:50] How and when to trust your intuition in decision making

[23:10] Practical & science based techniques to enhance intuition

[26:55] Intuition in Burkina Faso (global cultural perspectives)

[33:26] Future of intuition in education & beyond

[36:31] Hrund’s learning list

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